How to apply your mask

• The bath is not the best place for a face mask, as the steam and heat will not allow it to set and this lessens its effectiveness. But you can apply a mask after the bath, when your skin is soft.

• Before applying any face mask, you should thoroughly cleanse your face of all make-up and rinse well with water. Gently pat skin dry, then smooth on the mask, avoiding the eye area, nostrils, ears and lips because the skin here is sensitive and can become irritated.

• Make sure you relax and enjoy the treatment. If you have applied the product to your neck, place a towel around your shoulders to protect your clothing and keep you warm. Lie down comfortably and place some cotton wool pads that have been soaked in chilled water over your eyes. Chilled cucumber or potato slices, milk or rosewater are very soothing and excellent for puffy eyes. Try to relax for 15 minutes, even if the mask has finished drying before then, as you'll feel more refreshed afterwards.

• Always remove masks gently, using cold water for a final rinse. This helps bring the blood back to the skin surface even faster. Pat your face dry afterwards, then lightly moisturize the skin all over, paying particular attention to the under-eye area and the neck.

• It's best to apply a face mask in the evening when you are planning to stay home. If you put make-up on immediately afterwards your skin will probably become irritated and blotchy. It's much better to leave your cleansed face to breathe overnight.

• Remember that although face masks are gentle, they really do cleanse the skin thoroughly and can leave the skin looking very pink. You should never apply one immediately before a special occasion.

• When you first start using them, masks can draw dirt blemishes and you may look a bit spottier for a couple of days. However, with regular use even that initial blotchy effect will eventually disappear. But if any mask irritates, causing itching, flaky skin, and especially if you have acne - stop using it immediately. It is probably too harsh for your complexion, so try a milder mask next time.

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